BRAND PERCEPTION OR DEATH OF MORAL VALUE
Well, I would like to define my perception regarding the brand as “A brand is perception nothing else, it would just be created to gain the monetary value from the customers”.
It is the same pair of jeans sold by one of the Pakistani exporters of denim like the one sold under any big brand or I can say any established European brand is selling. But what matters for the customers is the brand’s perception or brand value created by the Brand itself.
This is surprising that people are living just to pleasing their friends, just to get acceptance in the society, what they can’t handle is the peer-pressure, no high profile gatherings, and most importantly no admiration in the social influential group of peoples. When I was a student of Marketing, I can easily connect with the influential power that brands can create.
We were continuously preaching the brand Power, usually, it is the most debating topic during the entire course of study. And Yes, we do give high value to such person who can frequently buy an international brand tagged bags or belts, can be glasses or watches. We try to get close ties with that person and try to be in their good books even knowing that she/he will not be giving any of their branded belonging to us. But since it was normal and all of the class will stick to that one person who owns such things will ultimately help brands to build their brand image. And, no one care for the emotional and mental disturbance that one goes through.
Don’t know why this is the case but very assured that this is still happening in our society. Because all this has been created for ages, when even we are not born, and we accept this very proudly saying its all mercy of God that I can buy luxury at my ease.
Please stop being in the trap of these brands whose ultimate goal is to looting your money just to satisfy your ego which they have triggered through their influential marketing techniques.
“PAY FOR THE PRODUCT NOT FOR PERCEPTION”.
STOP THIS! TO STOP MORE PEOPLE SUICIDE,
STOP BUYING THINGS JUST TO GET THE SOCIAL ACCEPTANCE.
STOP SELF PROMOTION JUST TO DEGRADE OTHERS.